2025 Student Gold ADDY Award Winner - Online Interactive Design
For this case study, I redesigned key screens for The Finals Season 2 microsite to bridge the gap of user interaction and user experience, encouraging a long-lasting relationship and fostering user/player loyalty.
By analyzing the existing microsite, I identified opportunities to streamline navigation, highlight crucial game content, and optimize player engagement. The redesign includes intuitive layouts, bold visual storytelling, and interactive elements that align with the high-energy, competitive spirit of The Finals.
In-game footage (via Embark Studios).
COMPETITION
The persona that helped fuel this initiative; Ryan Everett is representative of a larger collective in the gaming industry: those chasing the highs of fast paced gaming.
Existing branding (via Embark Studios).
Final Deliverables: Mobile, tablet, and desktop screens + social media marketing collateral.
